Mass Mail Opt Out ATS Sync
What’s new?
If you have the Update Mass Mail Opt Out feature enabled and a record opts back into mailing in the ATS, that opt-in workflow now syncs back into Bullhorn Automation and updates the record’s subscription status to Mailable.
Why does it matter?
If you use Bullhorn Automation as your source of marketing and communication, this change provides the following benefits:
When a record opts out of mailings, the record in the ATS is also opted out.
When records opt back into mailings, those records are set back to Mailable within Bullhorn Automation.
How do I enable this?
Reach out to Bullhorn support to enable this functionality.
This is part of the BHA 2025.5.1 release. Click here for release calendar details.
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